Altitude Tickets App
UX/UI Design, UX Research, Prototyping, Usability Testing, Iconography
Altitude Tickets is the official ticketing agent of Pepsi Center, Dick’s Sporting Goods Park, the Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Colorado Rapids Soccer Club, 1stBank Center, Paramount Theatre, and many more.
The concept ticketing app will sell all of their event tickets, manage them, and provide scannable barcodes that can be presented at entry and even offline. The goal is to hyper-localize their offerings, drive local community through the app, and tailor the app towards a smaller audience.
User research • Interviews • Data Synthesizing • Mockups • User Interface
Three’s a Crowd
Altitude Tickets exclusively provides tickets to all of Colorado’s most prized events and sporting events, but currently has to rely on the third party support of AXS and Flash Seats apps to provide their services. This made it especially difficult for user’s to navigate and purchase tickets in an effective and efficient way.
All current apps used:
Discovery and Research
Affinity Map Insights
5 people were interviewed about the ticket buying experience. Some key insights were found including:
“One person buys tickets all at once, but reimbursing and passing out tickets is tricky.”
“Food and drinks are part of my event experience, whether that’s before, during or after.”
“I want to search, buy, sell and store my ticket(s) in one place.”
“It can be difficult to find bathrooms, vendors and my friends at crowded venues.”
Insights showed some major pain points in the event ticket buying process. Users moods started to fall when it came time to start purchasing their tickets.
Research and user interviews gave enough insight to create two personas.
“It’s nice to be able to cheer on a local sport with my city’s name on it, but I don’t want any hidden fees and I want my tickets stored in one place and easy to share with my friends.”
Anne needs a convenient, one-stop shop for buying, sharing and storing event tickets so she can spend more time enjoying events and less time organizing them.