Altitude Tickets App

UX/UI Design, UX Research, Prototyping, Usability Testing, Iconography

Altitude Tickets is the official ticketing agent of Pepsi Center, Dick’s Sporting Goods Park, the Denver Nuggets, Colorado Avalanche, Colorado Mammoth, Colorado Rapids Soccer Club, 1stBank Center, Paramount Theatre, and many more.




The Goal


The concept ticketing app will sell all of their event tickets, manage them, and provide scannable barcodes that can be presented at entry and even offline. The goal is to hyper-localize their offerings, drive local community through the app, and tailor the app towards a smaller audience.

My Role

User research • Interviews • Data Synthesizing • Mockups • User Interface



Three’s a Crowd

Altitude Tickets exclusively provides tickets to all of Colorado’s most prized events and sporting events, but currently has to rely on the third party support of AXS and Flash Seats apps to provide their services. This made it especially difficult for user’s to navigate and purchase tickets in an effective and efficient way.

All current apps used:



Discovery and Research

affinity map

Affinity Map Insights

5 people were interviewed about the ticket buying experience. Some key insights were found including:

“One person buys tickets all at once, but reimbursing and passing out tickets is tricky.”

“Food and drinks are part of my event experience, whether that’s before, during or after.”

“I want to search, buy, sell and store my ticket(s) in one place.”

“It can be difficult to find bathrooms, vendors and my friends at crowded venues.”



Journey Map

Insights showed some major pain points in the event ticket buying process. Users moods started to fall when it came time to start purchasing their tickets.



Research and user interviews gave enough insight to create two personas.


“It’s nice to be able to cheer on a local sport with my city’s name on it, but I don’t want any hidden fees and I want my tickets stored in one place and easy to share with my friends.”

Anne needs a convenient, one-stop shop for buying, sharing and storing event tickets so she can spend more time enjoying events and less time organizing them.


“Honestly when going into an event I don’t know where I’m going, so I just follow other people. A lot of times they’ll give you maps and I just won’t look at it. I avoid the information desk at all costs.”

Jake needs a way to easily learn the layout of Altitude Tickets’ venues so he can blend in like a local while enjoying shows, performances and games.



Bringing it All to Life


Taking all the synthesized data, sketches, iterations, and creating a beautiful user-centered design solution.

Mockup 5.jpg

Anne’s User Flow


Anne needed an easy way to find events, purchase tickets, and share/send them to her friends and family.


Jake’s User Flow


Jake needed an easy way to get his ticket scanned and find drinks inside a crowded venue.


Screen Shot 2018-12-06 at 9.57.10 PM.png

Custom Iconography


Custom icons were created to maintain brand consistency throughout the app.